Moreish: an app for meeting people over a meal
Moreish is the social app dreamt up by the studio: people meet over a meal, at someone's home, at a picnic or in a restaurant, with no swiping. We handled everything, from the brand to the landing page in three languages.
- Client
- Moreish
- Year
- 2026
- Sector
- Apps and start-ups
- Expertise
- Consulting + Strategy, Design + Development, Content
Challenge
Dating apps make you swipe. Moreish gets people to sit at the same table. The idea was born in the studio: a social app that brings strangers together over a meal, at someone's home, at a picnic or in a restaurant, to make friends or maybe more. The challenge: launch a brand-new brand in Barcelona, make people want to put their phone down… through a phone, and build enough trust that they'd dare to have dinner at a stranger's place.
Approach & support
We ran the project end to end, as we would for a client, but without a safety net. The brand first: a name that makes you hungry, an expressive typeface, a violet, cyan and coral palette, and a direct, friendly tone. Then the pre-launch landing page, designed as an invitation: the promise in one sentence, three ways to meet, formats that mix passions and good food (book club, language exchange, match night), and a safety section that reassures without scaring. The site is written in English, Spanish and French, each language with its own voice rather than a word-for-word translation. And because we preach digital sobriety, it is static, light, and loads no trackers before consent.
What we did
- Brand strategy, name, positioning and tone of voice
- Visual identity: logo, typefaces, colours, imagery
- Copywriting in three languages
- Design and development of the landing page (Astro, eco-designed, hosted on Cloudflare)
- Pre-launch list with double opt-in and a home-made consent banner
Deliverables
- Brand platform and brand guidelines
- Trilingual landing page moreishapp.com
- App screen mock-ups for the landing page
