Giving Solaris a New Digital Stage

Challenge

Solaris (opens in a new window) is a constantly evolving cultural venue, driven by a rich program and a strong relationship with its audiences. The challenge of this redesign was to translate that energy into a digital environment capable of structuring information without constraining it. The goal was twofold: to clarify access to content while asserting a digital identity aligned with the spirit of the venue. The website needed to become a true support tool for visitors, making it easier to discover the program, events, and key moments across all devices.

Approach & collaboration

We supported Solaris throughout the entire project, from defining needs to the website launch. The approach was based on a complete rethinking of the information architecture to better prioritize content and simplify user journeys. The user experience design was crafted to guide navigation intuitively, reduce friction points, and highlight both editorial and visual content. Mobile was treated as a primary entry point, ensuring a smooth, fast, and accessible experience across all devices. Special attention was also given to technical performance and eco-design principles, resulting in a sober, sustainable, and optimized website, both in terms of display and long-term maintenance.