On behalf of DRDE, we supported and advised the Klap Solutions teams in their content strategy.
The outcome includes:
- A new visual identity in alignment with the new website,
- Newly conceived editorial schedules,
- New static formats,
We work with Klap Solutions on a daily basis to manage their social media presence, including a LinkedIn page and a YouTube channel, in order to address the following objectives:
- Engage, retain, and expand Klap’s community,
- Increase brand awareness through viral content,
- Generate traffic to the brand’s website and, ultimately, drive commercial leads.
To accomplish this, we initially defined Klap’s social media editorial strategy (tone, content pillars, editorial angles…), with a focus on education. This approach is crucial during the launch phase to convey the brand’s commitments and demonstrate the added value of the Klap offering.