{"id":35080,"date":"2019-10-22T12:13:00","date_gmt":"2019-10-22T10:13:00","guid":{"rendered":"https:\/\/dyscern.studio\/realisation\/coreff\/"},"modified":"2025-11-25T20:08:00","modified_gmt":"2025-11-25T19:08:00","slug":"coreff","status":"publish","type":"realisation","link":"https:\/\/dyscern.studio\/en\/items\/coreff\/","title":{"rendered":"Coreff"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"challenge\">Challenge.<\/h2>\n\n<p>Coreff is a brewery whose spirit belongs to the Bretons, with whom it shares common values since forever. At Coreff, there&#8217;s humor, self-deprecation, and a sincere camaraderie blended with a taste for hard work and a desire to do well together. More than Coreff beer, it&#8217;s the brand&#8217;s mindset that customers appreciate. A brand built on stories (touching, improbable, committed).<\/p>\n\n<p>A brand built on stories (touching, improbable, committed).<\/p>\n\n<p>What defines Coreff is its relationship with others. So it won&#8217;t be Coreff that tells its story; it will be others who will tell the story of Coreff: storytelling through ambassadors.<\/p>\n\n<p>A tagline: &#8220;Coreff, the taste of beer and that of others&#8221;<br\/>The main focus is on testimony; we get people talking. It is they, with their diversity, authenticity, passion, &#8220;their faces,&#8221; and their frankness that represent the history, the soul of Coreff.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"reponse\">Response:<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Creation of an editorial calendar.<\/li>\n\n\n\n<li>Engage and build loyalty within its community. Expand its audience on social media (Facebook &#8211; Instagram &#8211; YouTube).<\/li>\n\n\n\n<li>Increase Coreff&#8217;s visibility. Generate earned media.<\/li>\n\n\n\n<li>Support product launches.<\/li>\n\n\n\n<li>Generate traffic to the website. To ensure that each channel benefits the others, create a content-rich website. The website helps animate the Facebook page and enhances the visibility of the website.<\/li>\n<\/ul>\n\n<p>And how is this translated?<\/p>\n\n<ul class=\"wp-block-list\">\n<li>A strong marker, the brand&#8217;s emblem, the Breton draft horse, is adapted, stripped of its seriousness, and placed in various Coreff moments.<\/li>\n\n\n\n<li>Mini-comic book series &#8211; Reports, stories &#8211; Sharing the events that unite the community.<\/li>\n\n\n\n<li>Utilize website content, expand on topics through additional content.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.facebook.com\/brasseriecoreff\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a> \/ <a href=\"https:\/\/www.instagram.com\/brasseriecoreff\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>.<\/li>\n<\/ul>\n\n<p><\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"988\" height=\"992\" src=\"https:\/\/dyscern.studio\/wp-content\/uploads\/2019\/10\/projets-coreff-instagram.jpeg\" alt=\"\" class=\"wp-image-24312\" srcset=\"https:\/\/dyscern.studio\/wp-content\/uploads\/2019\/10\/projets-coreff-instagram.jpeg 988w, https:\/\/dyscern.studio\/wp-content\/uploads\/2019\/10\/projets-coreff-instagram-300x300.jpeg 300w, https:\/\/dyscern.studio\/wp-content\/uploads\/2019\/10\/projets-coreff-instagram-150x150.jpeg 150w, https:\/\/dyscern.studio\/wp-content\/uploads\/2019\/10\/projets-coreff-instagram-768x771.jpeg 768w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><\/figure>\n","protected":false},"featured_media":24310,"template":"","meta":{"_acf_changed":false,"_gspb_post_css":""},"categorie-realisation":[247,248],"etiquette-realisation":[273],"class_list":["post-35080","realisation","type-realisation","status-publish","has-post-thumbnail","hentry","categorie-realisation-consulting-strategy","categorie-realisation-content","etiquette-realisation-industry"],"acf":[],"_links":{"self":[{"href":"https:\/\/dyscern.studio\/en\/wp-json\/wp\/v2\/realisation\/35080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dyscern.studio\/en\/wp-json\/wp\/v2\/realisation"}],"about":[{"href":"https:\/\/dyscern.studio\/en\/wp-json\/wp\/v2\/types\/realisation"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dyscern.studio\/en\/wp-json\/wp\/v2\/media\/24310"}],"wp:attachment":[{"href":"https:\/\/dyscern.studio\/en\/wp-json\/wp\/v2\/media?parent=35080"}],"wp:term":[{"taxonomy":"categorie-realisation","embeddable":true,"href":"https:\/\/dyscern.studio\/en\/wp-json\/wp\/v2\/categorie-realisation?post=35080"},{"taxonomy":"etiquette-realisation","embeddable":true,"href":"https:\/\/dyscern.studio\/en\/wp-json\/wp\/v2\/etiquette-realisation?post=35080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}