Our work on this project? Project management in collaboration with the agency.
Challenge.
On August 4, 2006, 17 humanitarian workers from Action Against Hunger were assassinated in the organization’s premises in Muttur, Southeastern Sri Lanka. Action Against Hunger is fighting for an international investigation to be opened under the auspices of the United Nations against those responsible for the murder of these 17 humanitarian workers.
Idea.
To highlight the facts and encourage the general public to sign the petition for the opening of an investigation, the agency TBWA/Paris designed an innovative device: a video petition with an interactive signature module. In total, the video has been viewed over 700,000 times and has garnered more than 18,000 signatures.
Awards.
- Clio Award Silver
