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Sites designed with a ‘Mobile First’ approach. That is to say, by designing them primarily for mobile use. With this in mind, the pages of the site will first be created for smartphones and then adapted to fit computers. The goal is to create a lightweight mobile version by reducing features and content that would be superfluous.

This approach ensures quick access to information with clear, easy-to-understand content.

Designing pages and structure with the target audience in mind is key to engaging users by providing an experience tailored to their expectations.

Dyscern specializes in the creation of eco-designed websites. It aims to offer an eco-responsible user journey:

  • A clean and minimalist design focusing on text and images, with a limited color palette. Details come from subtle animations on entry and exit, as well as during scrolling and page loading.
  • Simplify the design to enhance content and functionality. No unnecessary images; each image serves as a navigational element that invites the user to explore further. No auto-playing videos; the user should take action, not the other way around.
  • Scrollitelling Principle.
  • An eco-friendly website that focuses on initial needs and user needs with easy access to the sought-after information.
  • A service-oriented experience.

We are committed to designing websites that are less energy-consuming and more environmentally friendly. We adhere to a strict checklist:

  • We choose eco-friendly or “green” web hosting.
  • We optimize the loading time of our web pages:
    • Limiting requests to essentials.
    • Optimizing and compressing images to reduce their weight and thus their loading time.
    • Regularly deleting unnecessary media and data stored on the server and in the database.
    • Recommending deferred loading of media.
  • The more streamlined your site is, the more eco-responsible it will be overall. We favor thoughtful design and opt for the most minimalist design possible by limiting unnecessary features, modules, and images that do not contribute significantly to navigation, the customer journey, and user experience.
  • We offer a dark mode for browsing the website.
    • This will allow all internet users to save electricity while browsing the website.
  • Implementation of a cache and its impact on maintenance:
    • To limit information processing.
  • Eco-design is a broader approach than just technical:

    • In the responsive HTML integration phase, special care will be taken with the SEO optimization of page structures to maximize natural referencing.

    • These optimizations are part of a performance approach but also directly inherit from eco-design.

We place particular importance on making websites scalable, turnkey, and easily maintainable. This relies on technical and graphical choices that always consider the scalability of a site, making updates straightforward. This guarantees you a solution that can evolve with your needs and technological advancements.

Dyscern helps boost the effectiveness of your campaigns with tools designed to improve your performance.

Press relations and social networks can, in some cases, be effective levers.

Dyscern is here to share your vision of new communication levers. Contacte us.

Dyscern is 3 offices located in

— Barcelona — Bordeaux — Paris

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