Challenge.
Coreff is a brewery whose spirit belongs to the Bretons, with whom it shares common values since forever. At Coreff, there’s humor, self-deprecation, and a sincere camaraderie blended with a taste for hard work and a desire to do well together. More than Coreff beer, it’s the brand’s mindset that customers appreciate. A brand built on stories (touching, improbable, committed).
A brand built on stories (touching, improbable, committed).
What defines Coreff is its relationship with others. So it won’t be Coreff that tells its story; it will be others who will tell the story of Coreff: storytelling through ambassadors.
A tagline: “Coreff, the taste of beer and that of others”
The main focus is on testimony; we get people talking. It is they, with their diversity, authenticity, passion, “their faces,” and their frankness that represent the history, the soul of Coreff.
Response:
- Creation of an editorial calendar.
- Engage and build loyalty within its community. Expand its audience on social media (Facebook – Instagram – YouTube).
- Increase Coreff’s visibility. Generate earned media.
- Support product launches.
- Generate traffic to the website. To ensure that each channel benefits the others, create a content-rich website. The website helps animate the Facebook page and enhances the visibility of the website.
And how is this translated?
- A strong marker, the brand’s emblem, the Breton draft horse, is adapted, stripped of its seriousness, and placed in various Coreff moments.
- Mini-comic book series – Reports, stories – Sharing the events that unite the community.
- Utilize website content, expand on topics through additional content.
- Facebook / Instagram.
